Creativity brings its own issues!

We recently returned from a very successful trip with 40 Top Performers from Marshall Motor Group. The Client was delighted and immediately asked us to look at a destination for the next trip in November of this year. 

A straw poll of some of the employees had suggested that Prague was a favourite. After carefully choosing our words, we suggested that this perhaps might, on the face of it, sound attractive, but in reality prague isn't a particularly inspiring destination to deliver a 'Once in a Lifetime' experience. 

Well what's the alternative? We were asked. Our response was - See the Northern Lights from Iceland on a Glacier!

All was good and the proposed trip was received well by the decision makers. 

The very next day and what happens? A Volcano erupts in Iceland!

A few anxious phone calls later and we were being convinced by the Icelandic Tourist Board that we now truly had the 'Once in a lifetime' experience -'See the Northern Lights from Iceland on a Glacier along with an erupting Volcano!' - Now that is exceptional creative thinking!!